Wednesday, November 24, 2010

What is Black Friday?

Juan Tamad: What is Black Friday?

Einstein: Black Friday is the day following Thanksgiving Day in the United States, traditionally the beginning of the Christmas shopping season. On this day many U.S. retailers open very early, often at 5 a.m. or even earlier, and offer promotional sales to kick off the shopping season.

The day's name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving. Use of the term began by 1966 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation began to be offered: that "Black Friday" indicates the period during which retailers are turning a profit, or "in the black."

One of the earliest recorded uses was September 24, 1869 was deemed Black Friday; a day of stock market catastrophe. The history of the day after Thanksgiving being the official start of the holiday shopping season may be linked together with the idea of Santa Claus parades. Parades celebrating Thanksgiving often include an appearance by Santa at the end of the parade, with the idea that 'Santa has arrived' or 'Santa is just around the corner'.

In the late 19th century and early 20th century, many Santa parades or Thanksgiving Day parades were sponsored by department stores. These include the Toronto Santa Claus Parade, in Canada, sponsored by Eaton's, and the Macy's Thanksgiving Day Parade sponsored by Macy's. Department stores would use the parades to launch a big advertising push. Eventually it just became an unwritten rule that no store would try doing Christmas advertising before the parade was over. Therefore, the day after Thanksgiving became the day when the shopping season officially started.

Juan Tamad: What is Cyber Monday?

Einstein: The term Cyber Thanksgiving, refers to online retailer's Thanksgiving Day promotions.

Thanksgiving Day is becoming increasingly important for online sales, according to e-commerce watchers. It has become the lead-in for five days of online deals experts say are causing some bargain hunters to shop online instead of standing in line at stores.

Some websites offer information about day after athanksgiving specials up to a month in advance. The text listings of items and prices are usually accompanied by pictures of the actual ad circulars. These are either leaked by insiders or intentionally released by large retailers to give consumers insight and allow them time to plan.

Tips: To get the most out of Black Friday, here are links to this year's deals...

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